Importance of Digital marketing & Web presence
We live in a very interesting time — many people are finding ways to carve out a niche for themselves without having to go through the same gatekeepers that have traditionally called the shots. You don’t have to go on the Johnny Carson show, pay for expensive TV commercials or take out ads in the paper anymore to garner attention or business. The internet has evened the divide and has given people the opportunity to advertise their business, share their art and even become entrepreneurs at rapid rates. If you want to learn more about the importance of digital marketing and web presence, read on to learn more.
#1: This Helps You To Communicate Directly With The People
Whether on their computers, tablets, cell phones, video game platforms or other devices, the world is online. So if you are going to build a tribe of followers to give you attention for products, sales or any other type of communication or relationship, the Internet is where you will find them. Children as young as two or three use tablets now to play games, so the marketing potential for all human beings is immense and it is essential for you to always be where the customers are. Old, outdated models such as newspaper and radio advertising are simply not getting it done in this day and age.
#2: The Cost Is Negligible When You Consider The Immense Benefits
When you compare the cost of getting online with the benefits that you will receive by reaching your customers in this manner, it is not even close. It is clear that these benefits are incredibly advantageous and it costs you next to nothing. For example, you can get a web domain completely personalized for your business or interest for as little as three bucks. You can start a YouTube account to communicate directly with prospective customers or web viewers for free. There are plenty of free blog platforms. It costs you nothing to publish e-books and websites like Amazon, where millions of people download and buy every single day. Simply put, the Internet is wide open any cost you very little to begin garnering the attention of the most important people to you.
#3: There Is Plenty Of Market Share To Be Carved Out
It is much easier to study the analytics of the Internet than it ever has been to study trends and analytics of other forms of marketing. For example, you can get an incredible amount of data on your web traffic, search engine optimization efforts and more. When you throw things like email marketing into the mix, you will be able to learn important data about customers that you will be able to build upon in order to customize the experience. By learning your audience, you will be in a great position to market to them.
#4: You Get To Become The “Expert” In Your Particular Field Or Area
Even though it feels as though we have been on the Internet for ages, the Internet is still a baby, relatively speaking. It is for that reason that it is still incredibly possible to become the expert or guru in a particular field of interest or geographical area. By jumping on the web now and making your presence felt, you can, with some effort, become the go to person for what you are selling or promoting.
#5: The Visibility Potential Is Amazing
Since so many people are logged onto the Internet at literally every second of the day, you have incredible potential for visibility. By creating something interesting, you have the potential for it to go viral or for people to share it like wildfire. Gone are the days in which your target audience was your city, county, state or region. Now, literally any and every business can be global to some extent. For instance, if you have a personal training business, even if you only have five physical clients, you can build a YouTube presence, put fitness podcast on iTunes and sell e-books throughout the web that will allow your business to make far more than you would have you simply focused on off-line activity. The Internet is ripe with potential and can allow even the average Joe to become a millionaire if they harness and tap its potential.
People feel more comfortable than ever shopping online, sometimes with the simple swipe of a cell phone. Now is the time to carve out your web presence and learn how to market to people, so that you can get your piece of the pie. Consider these great benefits in order to understand the importance of digital marketing and web presence, so you can apply it to whatever your ideas may be.